There is an inside joke with web designers and graphic designers that you know you've arrived when your client asks you to make their website logo bigger. 

I thought I'd discuss why bigger is not always better, not when it comes to website logos. As with anything, it's not the size; it's what you do with it that counts. 

From the client's point of view, they want to make sure that the web visitor knows that they are on their website. Branding is essential, and the logo and other parts of the branding (yes, there is more to branding than simply a logo) should make that clear to the client.

From the web visitors' point of view, they arrive at the website to find what they need. They don't need to have to scroll down or dodge big logos. Once they know where they are, the logo (as well as other branding has done its job).  

Don't believe me? Let's take a look at other websites and their logos. 

Amazon

Amazon is one of the largest retailers, yet its logo is not huge. Their offer to try Prime Video for Free is more prominent than their logo. They want us to find what we want to buy once we're on their website. They don't want to lose a sale by making their website complicated. Remember to KISS (Keep It Simple Sweetheart).

Apple

The Apple brand is so well known that their logo seems relatively small; however, the image under the heading sells their latest product. They are more interested in telling you that they have specialists to help you buy the products you love. 

Costco

This logo is one of the biggest for a major retailer. They still have a good size search box in the header since they know that people will be searching for what they love and a bargain. 

eBay

This one is back to what I think of as a standard size logo. 

What if you're not an online shop?

Google news

     

Although Google, the search engine, is known for a giant logo in the middle of the screen above the search box, other parts of Google have a much smaller logo.

Huffington Post 

 The logo here is still medium-size, and they have placed it in the centre. 

Reddit

  

Reddit probably has the smallest logo with Apple. 

The Times Newspaper

Although it also has the Time logo in the centre of the home page, it's a much smaller logo once you're logged into the website. 

When thinking about the size of your website logo, consider the following:

• You want to give the web visitor a good experience, so they enjoy this visit and return for another one.
• Your logo should be big enough (working with your other branding) so that visitors know they're on your website.
• You want to have enough space in the header to get across important information such as specials, log in details, contact details etc. 
• Your logo should be big enough (or resized) when used on mobile devices.
• Trust your designer to know what works for your website.
• Every webpage has a balance, so the logo looks correct with the rest of the page. White space is needed between the page elements so that we can understand it. Note: White space doesn't have to be white.      

If you want a chat about your WordPress website to improve it's performance contact us for a chocolate and a chat free 30 minute session (one free session per client). Here is the link https://www.kisswpwebsites.com.au/book-a-chocolate-chat-wordpress/

If you've already had a choc and a chat session you can book a paid for meeting through the shop for either 30 minutes or 60 minutes.