It never used to be called WTF. And yes, that gets people smiling and intrigues them a bit. It used to be called a WordPress Website Consultation (yawn - boring!).

What would happen is that I would do a free chat session or post on a Facebook group, and somebody would say, "Oh, I'd like to talk to you a bit more about that." I would say,  "Sign up for a WordPress website consultation," and point them to my website.
During the consultation, they told me what was wrong with their WordPress website. I use Zoom, so we share screens. I don't even have to log in to the back end of their website because, after all, they don't know me yet.

I direct them where to look on their website. More often than not, we sort out whatever's going on. If we can't sort it out within 30 minutes, we will make a plan to fix the website.

I've been doing this for years. However, I'd never packaged it up or sold it as an actual service before. I knew what I was doing and didn't tell anyone else. Doh!

And you know what? WordPress Tweaks and Fixes does exactly what it says it does. WordPress website consultation could be anything.

The WTF name lets people know it's for tweaks and fixes. They can call Karen, make an appointment, and she can fix my website for me. A consultation sounds more strategy-based. It doesn't define an outcome at the end, whereas with tweaks and fixes, there is an outcome.

I admit I didn't advertise WordPress website consultation. When I found people that needed support, I pointed them to it on the website. Whereas with WTF, I promoted it in Facebook groups. I didn't put it on my website initially. I promoted it through Facebook groups to see if it is something people want. Certainly, at the launch price of $30 for 30 minutes, it sold. Now, it's at its regular price, and we'll see whether people are willing to pay this price to have their website fixed.

Remember, what's simple for us in offering the service isn't simple for those requesting the service.

The WTF sessions have included adding plugins to a website, performing technical updates, adding a backup plugin, and setting it up. Technical questions have included "What happens if I do this?"

One client's images intermittently vanished from her website, driving her absolutely crazy. It wasn't her. She could show me the broken image links, and that gave me the clue to solving her problem. It was a Security Socket Layer issue (SSL). SSL is the certificate that every website needs nowadays.
After I told her how to implement the solution, she regained confidence in her website and launched a new service using it.

The service name doesn't have to be sleek and sexy, although, yes, WTF is a play on words. It does what it says it does. It's clear to people that the session will fix their website.

Our service names and descriptions need to be clear for our ideal clients.

Your mission, should you choose to accept it (in the words of Mission Impossible), is to examine the services you already have to see if they can be packaged differently.

If the package is fantastic, consider how you promote those services.

This blog has little to do with WordPress websites other than that the service is for WordPress websites. I thought I'd share a lesson I learnt because I wasn't telling people about this service I've been offering for years. I hadn't packaged it as a service, and I hadn't promoted it as a service. It has made all the difference. I know it's obvious, but sometimes the obvious things are what we miss.