Would you rather be a hedgehog or a fox?

It's February the 2nd, so it's National Hedgehog Day in some countries, and it's also Groundhog Day. Considering what 2020 was like, part of it may have felt, or may even still be feeling, like Groundhog Day the movie (which I loved). Rather than talk about groundhogs, let's talk about the hedgehog or rather the hedgehog concept.

I came across the hedgehog concept a few years ago. Isaiah Berlin wrote an essay about the hedgehog and the fox. He divided the world into hedgehogs and foxes based upon an ancient Greek parable that says the fox knows many things, but the hedgehog knows one big thing. Your fox is the Jill or Jack of all trades.

Jim Collins wrote about this, where he came up with the hedgehog concept for businesses. He said you needed three things. You need to work out what you're deeply passionate about. This could also be considered to be your why. What is it you're deeply, deeply passionate about? Then what drives your economic engine? In the third circle, what can you be best in the world at? The overlap, the sweetspot is in the middle of the answers to those three questions.

What can you be best in the world at?

For me, that is the big question. When I think about what can you be best in the world at, my mind just goes into meltdown. When I think about I start comparing myself and my business with all the other people I know that do similar things, and I say similar things as nobody can do the same as what I do. Why? Because nobody is me, nobody else has my background, my lifetime experiences, my business experiences, that all goes to create a difference.

When I think about the hedgehog concept, what brings this home is that it's not a goal, it's not a strategy, it's not even an intention or a plan to be the best.  It is an understanding of what you can be the best at.

Every company would love to be the best at something.

I would never be the best web designer in the world. I don't have the passion for web design, I don't have the passion for design to be the best in the world. That's OK. The best designs aren't necessarily the best websites. It's also about,  just because you're very good at something doesn't mean you can be the best at it, doesn't even mean that you're passionate about it. The hedgehog concept is about what can turn a good company into a great company. It's really getting what you're passionate about, where you can make some money by the economic engine, and also what you can be best at in the world. The last is a statement that is not from the ego. It's a simple truth. It's just a recognition of facts. What can you be the best in the world at?

Why am I thinking about the hedgehog concept? I've started my new business KISS WP websites. It was an idea aout 11 months ago, after a Thriving Women conference, I thought I would love to have a global company that does support and WordPress training incredibly well. There are lots of companies out there that do it well, but some of them are still too high level, speak too much jargon for the small business owner.

I teach WordPress website maintenance because I believe that your website is your responsibility, yet you're rarely given training on it.

Nobody, when I say nobody, well at least very few people will love your WordPress website and your business as much as you do. I would like to put myself and my business forward as also caring about your website. We care about the people behind the website, we care about your business. We want to help your business be the best it can be. When you've worked out what you can be best at, where your money comes from and what you're passionate about, it also means that you have to leave behind some things. Nobody can do this as one, single person. There's got to be a team and you need to find somebody either in your existing team that would be suitable for looking after your website. I'm not just talking about the content people think about. Oh, yes, I know people think I've got to update and add content to feed the search engines as well as my ideal clients. That's all true.

The bit that is missing is that your website has to be updated technically as well.

It's got to be running quickly, efficiently. If something goes wrong, you've got to be able to recover very quickly, because you don't want to lose momentum. You don't want to lose your clients. You don't want to lose money by being down for too long. You need to keep your website ticking over.

You can do this in-house. Absolutely you can as long as you somebody skilled in those areas. They don't necessarily have to have the experience, because we're all beginners before we become experts. They have to have the willingness to learn to update your website regularly.

Our Basic WordPress Website Maintenance Course can help you with a simple, proven system to maintain your WordPress website.

It follows our KISS Keep It Simple Sweetheart principles, we are keeping this simple. We are doing live sessions, which are also recorded. You can ask questions either live or in our private Facebook groups where you can have access to me.

Think about the hedgehog concept for your business. Think about what you're passionate about, where you're going to make your money, what you can be best in the world at, taking away ego, not comparing yourself to others. If you have a WordPress website and you want to partner with somebody, a relationship with a business that is going to help you, then consider partnering with us. We like long term relationships. Take a look at our course, see if it's a good fit for you.
On Groundhog's Day, when everything can seem to be the same, like the movie over and over again, think about your hedgehog concept.

For more information and registration for the Basic WordPress Website Maintenance Course please click here.

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